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Vietnam International Shops and Franchising Exhibition 2012 - Vietnam Briefing News

Sept. 22 – The Vietnam International Shop and Franchise Show, known as VIETSF, is the one and the only shop and franchise-related exhibition held in Vietnam every year. The Fourth Annual Vietnam International Shop and Franchise Show will be held from November 1-3 at the Saigon Exhibition & Convention Center at 799 Nguyen Van Linh, Phu My Hung, District 7, Ho Chi Minh City, Vietnam. This year’s exhibition is coming with the goal of connecting companies to business partners, buyers, and suppliers.

VIETSF 2012 looks to repeat the success of last year’s event, in which 123 exhibitors (233 booths) from six countries participated. Moreover, the number of visitors last year reached 10,400 – tripling the figures seen during VIETSF 2010.

Vietnam is considered one of the most attractive markets in Asia and is the perfect platform for businesses entering into the Asian market. As many business experts recommend, one way to approach a new market is through exhibitions. An exhibition provides opportunities to understand the local market trends that can be used as practical hints for successfully starting a business. VIETSF serves as a starter for business connections in Vietnam as well as overseas, creating an opportunity to introduce companies and investors to other exhibitors on the same show floor, as well as to visitors during the three day show.

Shops and franchising are two main sectors in the economy. The concept of franchising is still quite new in Vietnam, so helping companies to see the potential revenues they can generate through franchising is one of the reasons the VIETSF was born and continues to grow both in Vietnam and elsewhere.

Coex is top convention and exhibition organizer in Korea with over 26 years of experience in planning and operating exhibitions. The company organizes 21 national and international exhibitions per year – including the VIETSF. Vietnam National Trade Fair & Advertising Company and Korea International Trade Association COEX will undertake the VIETSF for business organizations, agencies and mass production business in Vietnam.